Last revised: 21/5/2018
A cookie is a small amount of data file that is sent to a user’s browser from a web server and stored on the user’s computer’s hard drive, in order to allow a website to recognize the user when he returns to the website using the same computer and web browser, either for the duration of his visit (a “session cookie”) or for repeat visits (a “persistent cookie”). The session cookies are stored in the user’s device until log out, until the user leaves a webpage or until the software (web browser) is disabled while the persistent cookies remain on the user’s device until deleted or once they reach a defined expiration date. Other similar files (or tracking technologies) work in the same way and Talk uses the word ‘Cookie’ in this Policy to refer to all files that collect information in this way.
As part of Talk panel members using Talk’s website and the services offered therein, Talk might place cookies and similar technologies on its website to store and sometimes track information about panel members in order to facilitate the website’s functionality or in order to provide customizable and personalized services to its members. More specifically, Talk might deploy cookies:
- as necessary for the operation of the Talk website such as allowing access to the website; identifying irregular website behavior; recognizing the panel members when they return to the website; preventing fraudulent activity and improving security; providing a better survey experience, preventing bothersome repeat surveying; exercising quality control and validation; enabling or facilitating survey participation by improving target group recognition; tracking completed surveys or other completed actions;
- to assess the performance of the website and services as part of Talk’s analytical practices in order to understand how the website visitors use the Talk website, whether they have viewed an item or a link, to improve the website content or services, to measure traffic patterns and to acquire statistical data;
Furthermore, as part of the online measurement research activities Talk carries out, Talk and its carefully selected third-party partners may place cookies or similar tracking technology in order to:
- identify the Talk panel members when they visit other websites to see what websites they have visited, what content they have been exposed to and interacted with online.
- as part of the online advertising effectiveness research Talk carries out it might place cookies on its panel members to see the content that was viewed (which product, which ad campaign), on which website it was viewed and general information about the device on which the content was viewed (e.g. whether PC, tablet or smartphone) in order to develop audience insights in connection with marketing campaigns.
- if panel members have seen certain online ads to invite them to relevant surveys related to this experience (more specifically, Talk uses the tracking technology to determine whether the panel members have seen, clicked on or otherwise interacted with an online ad or promotion and then this information is used to invite the panel members to complete a related survey for the purpose of assessing the effectiveness of promotion and ad campaigns).
- for website tracking and audience measurement purposes in order to understand the aggregated demographic composition of a website’s or application’s visitors or viewers of digital technology.
Information of Talk panel members might be shared with third-party partners or might be linked with a third-party cookie in some instances of the above purposes. Talk’s third-party partners or clients may combine survey responses, profile information and web surfing behaviour from the panel members with those of others in order to produce aggregated reports. They might also create scientific reports based upon modelled information. “Modelled” information is data developed based upon demographic and behavioural characteristic (like panel members’ gender, age and websites visited) to predict what people with similar or matching characteristics would watch or buy.
Below is a list of the individual Talk and third-party cookies Talk uses on its website and the purpose each cookie is used for:
- .adland.at - adland: Messung von Anzeigenexposures und Website-Exposures für das Targeting von Umfragen, Berechnung von Kampagnen- und Website-Statistiken sowie Durchführung von Effizienztests für umkreissbasierte Werbung, Clickstream-Pfadmodellierung und Berechnung von statistischen Twins auf der Grundlage von Nutzungsmustern und Panelprofilinformationen zur Erstellung von Lookalike-Modellen für bessere Targeting-Wahrscheinlichkeiten
- .grooovy.com - grooovy: Messung von Anzeigenexposures und Website-Exposures für das Targeting von Umfragen, Berechnung von Kampagnen- und Website-Statistiken sowie Durchführung von Effizienztests für umkreissbasierte Werbung, Clickstream-Pfadmodellierung und Berechnung von statistischen Twins auf der Grundlage von Nutzungsmustern und Panelprofilinformationen zur Erstellung von Lookalike-Modellen für bessere Targeting-Wahrscheinlichkeiten
- .meetrics.net - mxad_id: Sichtbarkeitsanpassung, Publikumsverifizierung
- .mindtake.com - MTPanelZoneNr: Messung von Anzeigenexposures und Website-Exposures für das Targeting von Umfragen, die Berechnung von Kampagnen- und Website-Statistiken sowie die Durchführung von Effizienztests für umfragenbasierte Werbung
- .mookie1.com - id, mdata: Entwicklung von Online-Look-Alike-Kohorten und Zuschauereinblicken
- .reppublika.com - MTPanelZoneNr:Messung von Anzeigenexposures und Website-Exposures für das Targeting von Umfragen, die Berechnung von Kampagnen- und Website-Statistiken sowie die Durchführung von Effizienztests für umfragenbasierte Werbung
- .talkonlinepanel.com - MTPanelZoneNr: Messung von Anzeigenexposures und Website-Exposures für das Targeting von Umfragen und das Sammeln statistischer Informationen zu Anzeigen- und Website-Exposures
- Google Analytics - _ga:
To deactivate: https://tools.google.com/dlpage/gaoptout
Talk obtains its panel members’ consent by providing them with a transparent notice of the use of the technologies and with the opportunity to opt-out at any time of the types of technologies Talk employs on its website or by changing their browser settings on their computer to deactivate cookies from their computer hard drive when the browser session ends. Since every browser is different, panel members are advised to go to the "Help" menu of their browser in order to learn how to change their cookie settings. Following the rejection of all or some of the cookies, the Talk website may not function properly after logging in and users will not be able to take full advantage of all the features or services available herein.
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