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Cookie Policy

Valid as of: 06/11/2024

A cookie is a small data file that is sent from a web server to a user's browser and stored on the user's hard drive to enable a website to recognize the user when they return to the website using the same computer and web browser, either for the duration of his visit  (a "session cookie")  or for repeated visits  (a "persistent cookie"). Session cookies are stored on the user's device until they log out, leave a website or the software (web browser) is deactivated, while persistent cookies remain on the user's device until they are deleted or reach a certain expiry date will. Other similar files (or tracking technologies) work the same way, and Talk uses the word "cookie" in this policy to refer to any files that collect information in this way.

When some of the Talk panel members use the Talk website and the services offered therein, Talk may store cookies and similar technologies on its website to collect information about the panel members and sometimes to track the functionality of the website to facilitate or to offer personalized services to be adapted to its members. More specifically, Talk may store cookies:

  • to the extent necessary for the Talk website to function, e.g. enabling access to the website, identifying unusual online behaviour, recognizing panel members when they return to the website, preventing fraudulent activity and improving security, ensuring a better survey experience, avoiding annoying, repetitive surveys, exercising quality control and verification, enabling or facilitating participation in the surveys by improving audience recognition, tracking survey completions or other actions taken.
  • to evaluate website and service performance data as part of Talk's analytical practices to better understand how website visitors use the Talk website and whether they viewed an item or link to view the website content or the improve services, measure traffic patterns and obtain statistical data.

In addition, Talk and its carefully selected partners - third parties - in the course of their activities to conduct online research measurements, may store cookies or similar tracking technologies in the following cases:

  • to identify the panel members when they visit other websites, to see which websites they have visited, what content they have been exposed to and what content they have interacted with online.
  • As part of a research on the effectiveness of online advertising that Talk is conducting, it has the right to set cookies on its panel members to see what content they have viewed (which products, which ad campaigns), on which website this content was viewed and general information about the device on which the content was viewed (e.g. PC, tablet or smartphone) in order to develop detailed information about target group behavior in connection with the advertising campaigns.
  • If the panel members have seen certain online advertisements, to invite them to relevant surveys in connection with this (more specifically, Talk uses tracking technology to determine whether the panel members have seen an online advertisement or promotion, clicked on it or otherwise interacted with it, after which this information will be used to invite panel members to participate in an appropriate survey for the purpose of evaluating the effectiveness of advertising campaigns and promotions).
  • for website tracking and audience measurement to understand the aggregate demographics of visitors to a website or application or viewers of a digital technology.

In some cases, Talk's panel member information may be shared with third-party partners or linked to a third-party cookie for the purposes set out above. The Talk Partner third parties or customers may combine panel members' survey responses, profile information, and browsing behavior with those of other members to create aggregated reports. They could also create scientific reports based on modeled information. "Modeled" information is data developed based on demographic and behavioral characteristics (such as gender, age, and websites visited by panel members) to predict what people with similar or matching characteristics would see or buy.

By using the Talk website and agreeing to Talk's Cookies and Privacy Policy, Talk's panel members expressly consent to the use of cookies or other similar tracking technologies as described in this Privacy Policy.

The following is a list of the individual Talk and third-party cookies that Talk uses on its website and why each cookie is used:

  • .adland.at - adland: Measurement of ad exposures and website exposures for survey targeting, calculation of campaign and website statistics, as well as for conducting survey-based efficiency tests for advertising, clickstream path modeling and calculation of statistical twins based on usage patterns and panel profile information to create lookalike models for better targeting probabilities. Additionally, the segment information is afterwards stored in your profile as an attribute for future reference.
  • .grooovy.com - grooovy: Measurement of ad exposures and website exposures for survey targeting, calculation of campaign and website statistics, as well as for conducting survey-based efficiency tests for advertising, clickstream path modeling and calculation of statistical twins based on usage patterns and panel profile information to create lookalike models for better targeting probabilities. Additionally, the segment information is afterwards stored in your profile as an attribute for future reference.
  • .meetrics.net - mxad_id: visibility measurement, audience verification
  • .mindtake.com - panelist pseudonym (MTPanelZoneNr or pseudonym cookie ID) to carry out market research by the sister company "Reppublika - The Research Toolbox GmbH." in combination with descriptive panelist profile surveys: measurement of contacts with websites or website content ( Editorial, ads) on the Internet for invitations to further surveys in the panel, calculation of website and advertising campaign audience insights (reach, description of the audience reached, etc..) and online lookalike models. Additionally, the segment information is afterwards stored in your profile as an attribute for future reference.
  • .mookie1.com, . - id, mdata: Development of online lookalike cohorts, viewer insights and poll targeting. Additionally, the segment information is afterwards stored in your profile as an attribute for future reference.
  • .reppublika.com - panelist pseudonym (MTPanelZoneNr or pseudonym cookie ID) to carry out market research by the sister company "Reppublika - The Research Toolbox GmbH." in combination with descriptive panelist profile surveys: measurement of contacts with websites or website content ( Editorial, ads) on the Internet for invitations to further surveys in the panel, calculation of website and advertising campaign audience insights (reach, description of the audience reached, etc..) and online lookalike models. Additionally, the segment information is afterwards stored in your profile as an attribute for future reference.
  • .talkonlinepanel.com - panelist pseudonym (MTPanelZoneNr or pseudonym cookie ID) to conduct market research in combination with descriptive panelist profile surveys: measurement of contacts with websites or website content (editorial, ads) on the Internet to invite further surveys in the panel, Calculation of website and advertising campaign audience insights (reach, description of the audience reached, etc..) and online lookalike models. Additionally, the segment information is afterwards stored in your profile as an attribute for future reference.
  • Google Analytics - _ga: analysis/measurement, optimization. 

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. As part of "Google Analytics", cookies are placed on your computer to statistically evaluate your use of our website. The information generated by these cookies about your use of this website (including your IP address) is anonymized through a process called IP masking before it is stored on Google servers so that it is no longer possible to assign it to a computer. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Google stores the anonymized data on servers in the USA. Google uses this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be matched or associated with any other data held by Google. For more information about the security and privacy policies of Google Analytics,  visit https://support.google.com/analytics/answer/6004245?hl=en
to opt out:  https://tools.google.com/dlpage/gaoptout

Talk obtains consent from its panel members by providing them with transparent notification of the technologies used and the ability to opt out at any time of the types of technologies Talk uses on its website or by changing the browser settings on their computer, to disable cookies from your computer hard drive when the browser session ends. Because every browser is different, Panel Members should consult their browser's "Help" menu to learn how to change their cookie settings. After rejecting all or some of the cookies, the Talk website may not function properly after login and users may not be able to take full advantage of the features or services offered here.

The information is automatically collected and stored in log files.

In addition to collecting personal information through the placement of cookies, Talk and its partners - third parties - may also collect information that helps identify panel members. The Talk website may automatically collect and store certain information from Talk users' web browser in log files, including but not limited to IP addresses, browser type, internet service provider, the files viewed on the Talk website (e.g. HTML pages, graphics, etc.), referring/exit pages, operating system version, date/time stamp and clickstream data. Talk uses these log files for purposes such as system administration and maintenance, record keeping, tracking of referring pages, location collection, and various security protection purposes (eg controlling abuse, spam or DDOS attacks) and quality improvement.  An IP address is a number that is automatically assigned to a user's computer by the Internet service provider when they surf the Internet. When a user visits the Talk website pages, the Talk servers record the IP addresses for statistical and analytical purposes and avoid double participation. By agreeing to this Cookie Policy, Talk Panel members expressly consent to Talk Online Panel using their IP addresses for the above purposes. 

Device data and other information on your device

We also collect certain information about your PC/laptop, mobile or other device you use and the hardware and software on it. This includes, for example, the IP address used to access the Internet, your device's screen settings, browser type, operating system, the country your device is in etc. This information is passed to our affiliate entity who converts it into a unique serial number (the digital "fingerprint") and checks whether it matches any fingerprints you already have. The data collected and the digital fingerprint created from it are not tied to any of your personal information. They are stored on secure servers and are used solely for quality control, fraud protection and to ensure that each participant only completes a survey once. This data is stored by us for a maximum of 2 months.

Any other terms contained in Talk's Privacy Policy apply.