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Cookie and Privacy Policy

Talk Online Panel is firmly committed to protecting the security and integrity of all personal information collected by or disclosed to us:  users can be assured that their privacy and the confidentiality of their information is our number one priority. This Cookie and Privacy Policy sets forth the collection, use and disclosure of personal data and other personally identifiable information by our website in connection with the services offered herein. Your use of our Services is completely voluntary and therefore Talk Online Panel’s collection, processing and dissemination of your personally identifiable information in connection with the Services and this Privacy Policy is with your consent. Such a voluntary consent can be revoked only with the deletion of one’s own user profile at any time, but strictly without retroactive effect.

Talk Online Panel strives to conform its privacy practices to all the applicable data protection legislation and regulations and the codes of standards of applicable market and opinion survey research associations including ESOMAR.

In line with the above, our website has security measures (including on-line and off-line physical, electronic and managerial safeguards) in place to protect against the loss, misuse and alteration of all information under our control. However, no transmission via the Internet is 100% secure, and you assume this risk by using our website.

1. Information we gather

We collect information on a voluntary basis whenever you fill out a registration form in order to become a member of our panel, when you participate in a survey and in connection with the receipt and redemption of your points. Talk Online Panel applies a two-step process where new members need to enter their e-mail and basic demographic data before signing up.  After clicking on the registration button an email is sent where they are asked to click on a link to verify the details they just submitted. Only then they are granted full access to the panel.

 We ask for your e-mail address so we can send you e-mail invitations to participate in our upcoming surveys. Other information that we gather at the second step of the registration process including but not limited to your completion of automatic profile surveys is meant for matching you with the appropriate market research projects.

All personal data collected during the registration process and the completion of surveys is owned solely by Talk Online Panel and will be processed only for market and opinion research purposes.

In some cases, Talk Online Panel may ask you for details and opinions that pertain to  sensitive personal data, such as your racial or ethnic origin; your political opinions, your physical or mental health or condition and your family life. Unless we are permitted to process such sensitive data by law, we will ask you for your consent in each case. By way of clarification, by voluntarily disclosing such sensitive personal data to us you expressly consent to their storage and processing. This information will not be shared with any third party, except as required by law and as part of a transfer of Talk’s business.

We may also automatically receive information when you visit our website on the Internet. This includes technical information, such as your Internet Protocol (IP) address, what type of browser you are using, the data and time of your visit, the web page you have visited immediately prior to visiting our website and other data involving your use of our website. For more information about our Cookie Policy see clause 4 below.  

2. How we use your information

As set above, by applying to become a member of our panel you voluntarily acknowledge and consent to Talk Online Panel holding, storing, processing and using the information you submit for market research purposes as described in the present Cookie and Privacy Policy. You may be assured that your information will be stored using any necessary administrative, managerial and technical safeguarding measures.  

If you are a member of the Talk Online Panel your information is stored in our proprietary database so we may call upon it to determine which people match up with specific research studies/surveys. We do not disclose your personal contact information to our clients so they can never contact you directly for marketing purposes.

In addition to other purposes set forth in this Cookie and Privacy Policy, Talk Online Panel and our agents or partners use information collected through our services as follows: (i) to communicate with you regarding your membership with our panel; (ii) to communicate with you regarding your participation in a survey; (iii) to tailor survey opportunities for you; (iv) to send you notifications of survey opportunities; (v) to to comply with any and all legal obligations, including, without limitation, tax obligations; (vi) to administer and manage Talk Online Panel’s reward and incentive programs and fulfil your requests for rewards and incentives; (vii) to update our records; (viii) to comply with any data suppression obligations or requirements; (ix) for fraud detection and/or prevention purposes; and (x) as otherwise permitted pursuant to the present Cookie and Privacy Policy or as otherwise authorized by you.  

When we use your personal information for internal communications (i.e. a newsletter announcing special promotional actions) you are entitled to opt out from receiving them at any time, by responding to the opt-out option included in each such communication.  This opt-out will however not apply to crucial information that users need to receive – such as updates to Terms and Conditions or service related announcements, as they are not promotional in nature.

We will retain your personal data for as long as needed for our research and analyses purposes and in accordance with law or your requests to terminate membership in this Panel.  

3. Sharing of your personal information

As a general principle, Talk Online Panel does not share, sell, rent, trade or transfer any of the personally identifiable information collected from the members of this Panel to any third party, client, partner or organization, other than as described in this Privacy Policy.

Information collected through our services in connection with your survey responses, or the geographic and/or demographic data we collect through your registration, or data collected through certain profile questions Talk Online Panel may ask you, may be shared with third parties, clients and partners either in single summary form (i.e. individual respondent level) or in aggregate summary form (i.e. a group of respondents), or both, but always in a way that is not connected or can lead to your identity.   

In order to increase your chances in qualifying for survey invitations, we may additionally share information such as social demographic data (including without limitation your unique identification number “UID”, postal code, gender, marital status, employment related information, and non-personally identifiable information on household members) with third party sample/market research companies (the “Third Party Market Research Company”), for the purpose of identifying survey opportunities that you may be eligible for, through them. If you are eligible for a survey opportunity the said Third Party Market Research Company will provide your unique identification number and a survey link to us and we will invite you to participate in the survey. Please note that your participation in such survey opportunities does not entitle you to any benefits offered by, or membership with the aforementioned Third Party Companies.  

There are exceptions where your personally identifiable information may be disclosed to a third party, as below:  

  • It may be shared between members of the group of companies of which Talk Online Panel is a part, so as to enable them to perform special functions on your behalf, such as performing technical upgrades and servicing;
  • It may be transfered as an asset in connection with a merger or sale of business or as part of our business or as part of a corporate reorganization or other changes in corporate control.
  • It may be made available to service providers who help us process the data that you provide or is collected voluntarily from you. From time to time, we may add or remove service providers in the normal course of business. Service providers are not permitted to retain the shared data for their own or independent use and they may not retain the shared data for any longer than required to perform the mentioned service.
  • It may be shared with a client or partner when we have entered into an agreement containing proper safeguards in protecting your privacy,
  • It may be shared with a supplier when we have your explicit permission to do so or when it can reasonably be inferred from the circumstances that you consent to the disclosure, for example when passing on your name and address to the vendor of an incentive so that they may deliver it to you

Finally, Talk Online Panel may need to disclose your personal information when we have a good-faith belief that such action is necessary to comply with a judicial proceeding or a court order or if we believe it is necessary in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our site terms or as otherwise required by law.

At all instances of sharing as above, Talk Online Panel obligates third parties, clients, agents and partners to maintain confidentiality of the information and commit that your personal data is only used for the agreed purposes, and never used to identify you as a person, to contact you or to deliver marketing messages to you. Our third parties/ partners will be permitted to obtain only the personal information they need to perform their functions on our behalf. Further they must process any personal data in accordance with this Privacy Policy and as permitted by applicable data protection laws.

In connection with the above sharing of your information, you consent and agree that your data may be transferred and/ or processed outside of your country of residence, to countries that may not have data protections laws that provide the same level of protection as countries within the EEA, including without limitation the United States of America. All such transfers shall solely be made in accordance with this Privacy Policy and the relevant existing legislation and we shall obtain commitments to maintain a level of protection for your personal data that is equivalent to the protection offered under European law. 

4. Cookies

A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. As part of offering and providing customizable and personalized services, we and our third party partners, clients or affiliates may use cookies and similar technologies on our websites to store and sometimes track information about you, for several purposes including, without limitation, as necessary for website operation, to analyze the use of the website by our members, to provide a better survey experience, quality control, validation, to enable or facilitate survey participation by improving target group recognition, tracking of completed surveys or other completed actions, as necessary for website operation and for fraud detection and/ or prevention.

We will not use cookies to collect personally identifiable information about you, and wWe do not link the information we store in cookies to any information you submit while on our site (e.g. your answers to a survey), but we do link it to your overall socio-demographic profile.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site and validate that you have logged into your account. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time.

By using our websites and agreeing to this Cookies and Privacy Policy, you expressly consent to the use of cookies or other similar tracking technologies as described in this Privacy Policy.

You can always change the browser settings on your computer which can allow you to “disable cookies”. Please note that if you reject cookies, this website will may not function properly after logging in and you will not be able to take full advantage of all the features or services available on our website. 

5. Google Analytics

We use a third party tracking tool called “Google Analytics” that uses cookies to track non-personally identifiable information about visitors to our site, in order to collect data about the use of this website such as how often users visit this website, what pages they visit when they do so, and what other sites they used prior to coming to this site. This information includes Internet protocol (IP) addressed, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use the information we collect from Google Analytics for the sole purpose to improve our website, to analyze trends, to administer the website, to track user’s movements around the site and to gather demographic information about our user base as a whole. We do not combine the information collected through the use of Google Analytics with any personally identifiable information.

Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. 
For more information about the Google Analytics Security and Privacy Policy please visit 

6. Links to other websites

This website contains links to other websites. We are not responsible for the cookie and privacy policies and practices or the content of any linked websites.

7. Children’s privacy

Talk Online Panel strongly believes that it is important to protect the online privacy of the children and will not knowingly process without parental consent any personal information from any child. In some cases, a parent might be sent a questionnaire that is meant to include the child’s opinion, for example a survey on toys. In such cases, the survey is meant to be completed with parental supervision and/or help, and a parent opting to participate in the survey with their child is giving implicit permission to include the child’s opinions in the survey. 

8. Social media widgets

Our website includes social media features, such as the Facebook Like button and widgets such as the Share button. These features may collect your IP address, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it.   

9. Amendments to our Cookie and Privacy Policy

We reserve the right to modify our Cookie and Privacy Policy at any time.  Please review it frequently so that you can always be aware of the information that we collect, how we use it and under what circumstances if any, we disclose it. If we make material changes to this policy, we will notify you here, or by e-mail, or by means of a notice on our homepage. Your continued use of the Website following the posting of any changes to this Policy or your notification via e-mail will mean that you accept such changes.

10. Applicable Law

The above Cookie and Privacy Policy, as well as any amendment to it and any dispute or claim arising out of or in connection to it or their subject matter, are governed and completed by Austrian law, European Union Law and any relevant International treaties. Any provision of the above Policy that does not comply with the above legislation or is found by a court of competent jurisdiction to be invalid, ceases to be valid ipso jure and is removed from this document, without in any case infringing the validity of other provisions that remain in full force and effect. 

11. Jurisdiction

The parties irrevocably agree to submit to the exclusive jurisdiction of the courts in Vienna in relation to any claim on matter arising under or in connection with this Privacy Policy and Cookies Usage.  Protecting your privacy is very important to us, therefore if you have any complaints or concerns relating our Cookie and Privacy Policy, or you want to communicate an opt-out request to Talk Online Panel or want to exercise your rights to access, review, correct, delete or object to the processing of personally identifiable information please feel free to contact us through the Talk Online Panel Contact page.